Marketing Plan

Sales Channels. JIU plans to deliver its educational offerings primarily through a combination of online platforms and in-person programs. Our website will serve as the primary sales channel, providing prospective students with detailed information about available courses, enrollment processes, and resources. Additionally, we will utilize a dedicated enrollment team to guide students through the application process, ensuring personalized support and engagement.

Marketing Activities. To attract attention and generate interest in JIU's programs, we will implement a robust digital marketing strategy that includes social media advertising, search engine marketing, and content marketing. Our campaigns will focus on highlighting the university's unique emphasis on social justice, cultural relevance, and community engagement. We will also engage in community outreach initiatives and partnerships with local organizations, attending educational fairs and sponsoring relevant events to further showcase our commitment to empowering marginalized communities and connect with prospective students.

Team, Partners, & Resources

R. Joshua Cesaire

Founder, President

Frantz Mars

Academic Affairs & Provost

General Counsel & Secretary

Nelly D-Jonathas

Harold Saint-Louis

Yvonne Hu

Finance & Operations (CFO)

Business Advisor

Organizational Structure for JIU

The leadership of JIU is structured to ensure strong governance, strategic growth, and academic excellence. The Board of Regents & Steering Committee provides oversight, governance, and long-term strategy while advising on funding, partnerships, and compliance. The President & Founder drives the university’s vision, strategy, and institutional growth, with a focus on funding, expansion, and academic development. The Vice President of Academic Affairs oversees faculty, curriculum, and accreditation, collaborating closely with Deans and Faculty Heads. The Chief Financial Officer (CFO) manages financial planning, fundraising, and risk management, including financial aid and donor relations.

The Chief Technology Officer (CTO) leads technology infrastructure, online learning, and cybersecurity, incorporating AI and VR education. Deans of Schools & Faculty Heads oversee academic departments, faculty, and research while ensuring accreditation and student learning outcomes. The Dean of Student Affairs manages student services, campus life, retention, career development, and student organizations. The Director of Marketing & Enrollment drives branding, digital marketing, recruitment, outreach, and community engagement. Looking ahead, the Director of Research & Innovation will expand research initiatives, grants, and collaborations to further the university’s impact.